Westwood One To Offer Trafficland Info
December 23, 2008 at 5:12 AM (PT)
WESTWOOD ONE has entered into a multi-year strategic partnership with TRAFFICLAND, to combine TRAFFICLAND's 24/7 live traffic video systems -- which aggregate nearly 5,000 traffic cameras -- with METRO TRAFFIC. The partnership will allow WESTWOOD ONE's METRO TRAFFIC system to integrate TRAFFICLAND's video systems into its incident reports, alerts, traffic speed and flow updates, and offer better alternative routing suggestions.
In addition to adding the traffic video to its information base, METRO TRAFFIC becomes the exclusive representative of the TRAFFICLAND services to broadcasters for their radio, television and Internet offerings with on-demand user applications to be made available in the future. As part of the transaction, WESTWOOD ONE has also negotiated the right to purchase at its option 100% of the stock of TRAFFICLAND in 2009.
"No other company offers such a powerful combination of ways to solve daily traffic problems in real time," said METROTRAFFIC Pres. STEVE KALIN. "The addition of TRAFFICLAND's real-time traffic video, available in many major markets and growing, with our existing incident and traffic data, creates the most robust, reliable, and comprehensive traffic information offering in the marketplace."
"TRAFFICLAND takes traffic reporting to the next level in an on-demand world," said TRAFFICLAND Founder/CEO LARRY NELSON. "With live, real-time 24/7 video, users can make more informed decisions about their daily commutes, business deliveries, and other travel plans. And as we add more cameras in more communities, we are providing METRO TRAFFIC with even more ways to help solve everyday traffic problems."