PPM Now Currency In 4 More Major Markets
December 31, 2008 at 10:18 AM (PT)
ARBITRON has announced the official commercial rollout of PPM radio ratings in DALLAS-FT. WORTH, ATLANTA, WASHINGTON DC and DETROIT. Out now are radio audience estimates for the DECEMBER 2008 PPM survey month that runs from NOVEMBER 21th-DECEMBER 17th.
In addition, audience estimates from the OCTOBER and NOVEMBER PPM survey months, which ARBITRON had previously released as "pre-currency," are now good to go as "currency" data. The Summer 2008 diary-based radio audience report (JUNE 26th-SEPTEMBER 17th) is no longer deemed "currency" for buy/sell transactions.
That raises PPM coverage to in 14 local markets: NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO, DALLAS-FT. WORTH, HOUSTON, ATLANTA, PHILADELPHIA, WASHINGTON DC, DETROIT, NASSAU-SUFFOLK, MIDDLESEX-SOMERSET-UNION, RIVERSIDE-SAN BERNARDINO and SAN JOSE. These markets account for 51.7% of the estimated radio station revenue in the top-50 radio markets.
Coming up in April 2009: the commercial PPM rollout in BOSTON with the release of the MARCH PPM survey report (MARCH 5th-APRIL 1st.)