RAB's Bennett Joins Loyal Ears
January 6, 2009 at 5:10 AM (PT)
Former RADIO ADVERTISING BUREAU EVP/Marketing MARY BENNETT is joining Internet news aggregator for radio LOYAL EARS as Dir./Sales. BENNETT is coming on board as the company rolls out its YOURNEWS-targeted news aggregation platform for radio websites.
LOYAL EARS COO JIMMY RISK said, "MARY has always been a tireless advocate for radio. Bringing this new and huge revenue stream to radio fits her skill set at a time when our industry needs the boost. Her vision and energy is a perfect fit with our team of change agents."
"Our industry has never been in a better position to eclipse newspaper as the dominant local vehicle for ad dollars," added BENNETT "YOURNEWS.COM is a platform that gives radio a powerful tool to move dollars from failing print operations to this new model that has been in development for more than eight years."