AT&T Launches 'Sirius' Competition
January 9, 2009 at 5:11 AM (PT)
SIRIUS XM has a new competitor in the satellite radio world, as AT&T has revealed plans for a satellite-based in-car TV and radio service, reports PC WORLD. AT&T CRUISECAST, slated to launch this SPRING, promises 22 channels of satellite TV at launch and 20 more of satellite radio -- but will cost serious money: $1,299 for the system, and $28 a month for the satellite TV service (developed in conjunction with satellite industry veteran RAYSAT).
A final channel lineup is still being developed, but AT&T says it will include lots of family-friendly entertainment.
The system requires installation of a 3-pound, 11.3-by-10.3-by-4.3-inch antenna on the roof of your vehicle. AT&T says its technology addresses shortcomings of other in-car entertainment systems. For example, the company says, its breakthrough buffering technology keeps the show going even when you're under a tunnel or other line-of-site obstacle.
AVIS and BUDGET car rental services have announced plans to make the CRUISECAST service available in rental cars at some locations for $9 a day or $63 a week.