Jermaine Dupri Out As Island Def Jam/Urban Pres.
January 9, 2009 at 5:11 AM (PT)
JERMAINE DUPRI is out as President of ISLAND RECORDS' Urban Music division, a unit he ran for almost two years, reports VARIETY. The tenure of the ATLANTA rapper-producer-mogul, which began FEBRUARY 7th, 2007, came to an abrupt halt THURSDAY. It is believed there is still time remaining on his contract with the UNIVERSAL MUSIC GROUP imprint.
His time at the helm, though, was notable for several underperformers, specifically JAGGED EDGE's "Baby Makin' Project," and "Discipline," from DUPRI's girlfriend, JANET JACKSON, which sold only 428,000 copies.
His exit puts a question mark on TAG RECORDS, the hip-hop label he oversaw that was a partnership between ISLAND DEF JAM and PROCTER & GAMBLE's TAG brand. Formed in APRIL, the goal was to showcase DUPRI and TAG artists across various TAG brand advertising and marketing initiatives.
The label has released only one single, "On a Mission" by Q DA KID, which featured DUPRI. It has sold only 3,000 downloads.