December PPM Part 3: Philly, H-Town And The Bay
January 9, 2009 at 5:11 AM (PT)
Veteran PPM markets HOUSTON and PHILADELPHIA are next up along with SAN FRANCISCO and SAN JOSE as KEVIN MCCABE and ANTHONY ACAMPORA from RADIOCRUNCH/MUSICRUNCH conclude their three-part DECEMBER PPM review.
Philadelphia: WNUW Causes WBEB To Score Substantial Year-To-Year Drop
Major news out of PHILADELPHIA, and it has nothing to do with the PHILLIES winning the WORLD SERIES or the EAGLES making a run in the NFL playoffs. GREATER MEDIA made massive impact in the DECEMBER PPM standings with the recently launched AC WNUW (NOW 97.5). The station, which flipped to AC in SEPTEMBER, jumped early into holiday music -- just ahead of JERRY LEE AC rival WBEB (B101), which scored enormous results a year ago. WNUW was able to jump 123% from NOVEMBER to DECEMBER among adults 25-54, 136% 18-49 and 161% 18-34. It also placed at #6 25-54 (up from 21st in NOVEMBER) and 5th 18-49. Meanwhile, WBEB was off a staggering 49% from last DECEMBER with adults 25-54, only rising 4% from NOVEMBER. With that said, B101 was able to lead the market 25-54 and 18-49.
25-54: B101 topped the market, edging out CLEAR CHANNEL Urban AC WDAS, which was still a solid 2nd. A station that has been consistently growing in the meter is CLEAR CHANNEL Rhythmic AC WISX -- which moved all the way to 3rd, tying GREATER MEDIA Active Rock WMMR. CBS News KYW remained solid post-election, ranking 5th. WNUW did its vault from 21st to 6th. GREATER MEDIA Classic Rock WMGK slid back from 4th to 7th. RADIO ONE Gospel WPPZ continued to perform well, moving from 9th to 8th. CBS Classic Hits WOGL, which also played holiday music, went backward to 9th place. It does appear that the Classic Hits stations that made this move in DECEMBER did not reap the benefits that AC did. GREATER MEDIA Adult Hits WBEN leapt from 14th to 10th, tying WHYY INC. non-commercial News/Talk WHYY and CBS Sports WIP.
CLEAR CHANNEL Alternative WRFF slid back to 13th place despite rising in share. RADIO ONE Urban AC WRNB is 14th. Not unlike WASHINGTON, Country was a midpack performer in PHILADELPHIA where BEASLEY's WXTU was 15th (although it did perform better younger). UNIVERSITY OF PENNSYLVANIA AAA WXPN ranked 16th, ahead of CLEAR CHANNEL Urban WUSL -- which was 17th. CBS Classic Rock WYSP -- which moved in a more gold-based direction in the fall -- dropped all the way from 12th to 18th. BEASLEY Rhythmic WRDW was 19th and CLEAR CHANNEL Top 40 WIOQ was 20th.
18-49: WBEB and WMMR tied for 1st in this demo, although B101 did not see any growth from NOVEMBER to DECEMBER despite the holiday music. WISX continued its climb and leapst from 4th to 3rd, with growth of 24%. WDAS slid back from 2nd to 4th, while WNUW soared from 21st to 5th. WRFF dipped back to 6th, but CLEAR CHANNEL did grab four of the top seven as WUSL rose from 15th to 7th. WPPZ was top 10 here as well, ranking 8th. WBEN soared in this demo, leaping from 17th to 9th, with KYW now 10th.
WIOQ was flat in share but moved up from 14th to 11th, tying WRDW and WXTU, which actually performed better rank wise 18-49 than 25-54. WIP came back down after a huge NOVEMBER and settled for 14th place, tying WMGK. WRNB was 16th, with WHYY and WYSP tied for 17th. WOGL went into holiday music and plummeted from 9th to 19th, tying RADIO ONE Urban WPHI.
18-34: WMMR took over the top spot, while B101 moved up to 2nd place despite losing share. WRFF dropped out of the top spot, but was still a strong 3rd. WISX roared from 8th to 4th, and WRDW was 5th. WPPZ and WUSL tied for 6th. WIOQ was 8th, WNUW vaulted from 20th to 9th, with a three-way tie for 10th between WDAS, WPHI, and WXTU.
Houston: Radio One, Clear Channel Share Dominance; KKHH Gaining On KRBE
RADIO ONE and CLEAR CHANNEL lead the HOUSTON market for the most part -- although one of the CLEAR CHANNEL stations was being swapped to CBS.
25-54: RADIO ONE Urban AC KMJQ continued to remain firmly at #1 25-54. However, this year, it may have been a bit of a surprise as CLEAR CHANNEL AC KODA -- despite holiday music not being able to take over the top spot as it did last DECEMBER. As a matter of fact, KODA finished 3rd, off considerably from last DECEMBER. Sister Alternative KTBZ actually took 2nd place in this upper demo. RADIO ONE Urban KBXX (THE BOX) finished 4th, ahead of CLEAR CHANNEL Classic Rock KKRW. HOUSTON has the fewest Rock stations of any major market at two, so it's no surprise these stations continue to dominate. CLEAR CHANNEL Spanish Contemporary KLOL -- soon to be swapped to CBS -- ranked 6th, and was the top Spanish-language station. UNIVISION Regional Mexican KLTN was 7th. CLEAR CHANNEL News/Talk KTRH came in 8th, with LIBERMAN Regional Mexican KTJM 9th. Rounding out the top 10 was KSBJ EDUCATIONAL non-commercial Christian AC KSBJ.
Country was down considerably in HOUSTON over the last three months with none of the three outlets even among the top 10 25-54. COX Country KKBQ was the strongest in 11th place. The race between CBS Top 40 KKHH and heritage CUMULUS rival KRBE was getting closer. KRBE slid to 12th this month, while KKHH was in a three-way tie for 15th with COX Classic Hits KHTC and UNIVISION Spanish Adult Hits KOVE (RECUERDO). In between them were CLEAR CHANNEL (soon to be CBS) Hot AC KHMX in 13th and RADIO ONE Gospel KROI in 14th. CBS Country KILT dropped to 18th place, with UNIVISION Spanish Contemporary KAMA 19th and COX '80s KHPT 20th. COX Classic Country KTHT was 22nd.
18-49: KTBZ soared to the top of the 18-49 pack, knocking THE BOX into second place. KMJQ rose from 4th to 3rd. KODA, despite the holiday music, slid back to 4th. KLOL climbed into 5th to take the top Spanish-language honors. KLTN was 6th with KKRW and KTJM tied for 7th. KKBQ was 9th and KRBE 10th. Once again, like PHILLY, Country scored better ranks younger than older. KSBJ was 11th with KKHH 12th (tied with KTRH). KHMX dipped to 14th and KOVE to 15th. KILT and KROI tied for 16th. KAMA ranked 18th, ahead of sister Rhythmic KPTY (in 19th place) with KHPT 20th.
18-34: KTBZ took over the top spot from THE BOX here as well. KLOL leapt past KLTN into 3rd place. KTJM was 5th with KMJQ and KODA tied for 6th. KKBQ ranked 8th, but was down in share, while KRBE found itself 9th and KKHH only a tenth of a share behind in 10th place.
San Francisco: KOIT Rides Santa To Best 25-54 Yet; KMEL Retains Younger End Crown
ENTERCOM AC KOIT got a spike from holiday music -- albeit not a dramatic one -- to retain its 25-54 title. However, it wasn't enough to unseat CLEAR CHANNEL Urban KMEL, still 1st with adults 18-34 and 18-49.
25-54: KOIT led the pack, but NORTHERN CALIFORNIA PUBLIC RADIO non-commercial News/Talk KQED remained a solid 2nd -- even post-election. CLEAR CHANNEL Hot AC KIOI (STAR 101-3) leapt from 6th to 3rd. A solid month for CUMULUS AAA KFOG -- up from 7th to 4th -- with Rock sister KSAN 5th, enabling CUMULUS to land two of the top five. KMEL slid in this demo from 3rd to 6th, but was still very solid. SBS Regional Mexican KRZZ won the Spanish-language 25-54 honors for the first time, while ranking 7th. UNIVISION rival KSOL tied for 8th with CBS News KCBS-A. Keep in mind, shares for KCBS-A and simulcast partner KFRC-F were still separate. If you were to combine them, they would tie for 3rd -- a good sign that News listeners are already migrating to FM. CUMULUS Sports KNBR is 10th.
CLEAR CHANNEL Rhythmic KYLD was 11th, while CITADEL Talk KGO was in 12th place. CLEAR CHANNEL Rhythmic AC KISQ was fairly steady in 13th, ahead of INNER CITY Urban AC KBLX in 14th. CBS Hot AC KLLC bounced back a bit from 19th to 15th place. ENTERCOM Country KBWF slid back to 16th place. Challenges remain for CBS Rhythmic AC KMVQ (MOVIN' 99-7), which slid back again in rank to 17th. NEXTMEDIA AC KBAY/SAN JOSE was 18th, while UNIVISION Spanish Adult Hits KBRG (RECUERDO) -- also from SAN JOSE -- was in 19th place, tied with CBS Alternative KITS and CLEAR CHANNEL's SAN JOSE Classic Rock KSJO. Out of the top 20: CLEAR CHANNEL Smooth AC KKSF in 23rd place.
18-49: KMEL retains its bragging rights in the 18-49 cell, edging out KOIT, which actually dropped in share despite the holiday fare. KYLD leapt to its highest 18-49 yet and ranked 3rd. KSOL was 4th and KRZZ 5th, so KSOL won this cell. KQED held in 6th, while KIOI leapt from 8th to 7th. KFOG and KSAN tied for 8th with KCBS-A 10th. KNBR was very steady in 11th place, while KITS inched back up from 13th in NOVEMBER to 12th in DECEMBER. KBLX rose from 15th to 13th, with KISQ dipping from 12th to 14th. KBRG, KLLC and KMVQ all tied for 15th. UNIVISION Latin Urban KVVF was 17th. KBAY was 18th, tied with KGO, and NEXTMEDIA Hot AC KEZR/SAN JOSE 20th.
18-34: KMEL held the top spot, with KSOL a firm 2nd. KYLD climbed from 4th to 3rd, switching spots with KRZZ. KOIT saw a large drop in share 18-34, but held in 5th. KITS, KIOI, KVVF ranked 6th through 8th, respectively, for a second straight month. KQED and KBRG rounded out the top 10.
San Jose: NEXTMEDIA Stations Lead The Way
NEXTMEDIA's two outlets clearly know their way in SAN JOSE, owning the top two spots 18-49 and 25-54 with KEZR leading 18-34.
25-54: AC KBAY and KEZR ranked 1-2. CLEAR CHANNEL Classic Rock KUFX was 3rd. EMPIRE Country KRTY ranked 4th, while UNIVISION Spanish Adult Hits KBRG was 5th.
18-49 (in descending order): KEZR, KBAY and KUFX (tied for 2nd), KRTY and CLEAR CHANNEL Alternative KCNL.
18-34 (in descending order): KEZR, KCNL,KUFX, KVVF and KBRG.