Ford Reveals The Future Of 'Sync'
January 12, 2009 at 4:46 AM (PT)
To paraphrase the famous line of rock critic-turned-manager JON LANDAU after seeing BRUCE SPRINGSTEEN perform for the first time: I've seen the future of in-car electronics, and its name is SYNC, blogs EDMUNDS.COM. At his keynote address at the CONSUMER ELECTRONICS SHOW on THURSDAY evening, FORD Pres./CEO ALAN MULALLY revealed further upgrades to the SYNC platform, as well as the auto company's ambitious vision of what the car cockpit of the future will look like.
The announcement comes on the heels of the latest SYNC upgrades at CES the day before: the ability to download directions, real-time traffic info and personalized information such as news and sports scores, all without a subscription or additional hardware.
FORD knows it has a hit on its hands -- and a head start on the competition -- with SYNC. One of the keys to the system's success is that it leverages the power of portable media and communication devices that drivers increasingly carry into the vehicle instead of depending on expensive, complex and quickly obsolete on-board hardware.
The technology, which was co-developed with MICROSOFT, allows nearly seamless use of portable media players like the iPOD and mobile phones while behind the wheel via voice activation. It has helped boost sales for FORD in what has been one of the worst financial downturns ever in the auto industry.
The company isn't wasting time in evolving the system to stay ahead of the competition, particularly since MICROSOFT has started shopping around similar capabilities to other automakers, most notably HYUNDAI-KIA.