CBS Reports Major Online Growth
January 12, 2009 at 9:04 AM (PT)
According to statistics from ONESTAT, comparing DECEMBER 2007 statistics to those of DECEMBER 2008, CBS RADIO’s websites experienced growth of nearly 30% in number of unique users.
Some of the sites that saw the largest growth included the company’s popular news stations, as well as a sampling of stations and formats from across the company’s vast portfolio. In particular, KNX-A/LOS ANGELES saw a 113% increase from year to year, while KRLD-A/DALLAS rose 133% and WBBM-A/CHICAGO enhanced its website visitors by 104%. Other station sites that saw triple-digit user increases when comparing DECEMBER 2007 statistics to DECEMBER 2008 include WZMX/HARTFORD, WCBS-F/NEW YORK and WPGC/WASHINGTON, D.C.
In similar news, DECEMBER 2008 set a CBS RADIO record high for number of unique users, and grew 7% from NOVEMBER to DECEMBER 2008.