Greater Media Chooses Emmis Interactive
January 13, 2009 at 8:20 AM (PT)
EMMIS INTERACTIVE has partnered with GREATER MEDIA to provide its media-centric interactive platform and proven sales consulting services. EMMIS INTERACTIVE will work with 21 GREATER MEDIA radio stations in five markets -- BOSTON, PHILADELPHIA, DETROIT, CHARLOTTE and NEW JERSEY -- to provide BASESTATION, EMMIS INTERACTIVE's proprietary content management system, with integrated listener intelligence, as well as sales and management consulting services.
"We are excited to partner with EMMIS INTERACTIVE on this important initiative," said GREATER MEDIA Chairman/CEO PETER SMYTH. "This type of cooperation is a win-win for everyone and underscores GREATER MEDIA's and the radio industry's commitment to providing state-of-the-art interactive platforms to our listeners and advertisers."