NAB Supports King Day Call To Service
January 13, 2009 at 12:41 PM (PT)
Radio stations across the country will help support President-elect OBAMA’s call to service by airing public service announcements calling on Americans to serve on the MARTIN LUTHER KING JR. Holiday and throughout the year. This year’s KING Holiday is on JANUARY 19th, one day before the Inauguration of President-elect BARACK OBAMA.
To maximize participation in the KING Day of Service, the NATIONAL ASSOCIATION OF BROADCASTERS (NAB) has urged radio stations to play KING Day PSAs created by the Corporation for National and Community Service on JANUARY 15th, MARTIN LUTHER KING JR.’s birthday, through KING Day.
"Local radio stations are among the most committed public servants in AMERICA and are uniquely positioned to reach millions of listeners in this important call to action," said NAB Pres./CEO DAVID K. REHR. "NAB salutes the legacy of DR. KING, and we encourage citizens nationwide to give back to their local communities in his honor."
The spots feature recordings of DR. KING's voice and narration by ISAAC NEWTON FARRIS, JR., CEO/Pres. of the KING CENTER in ATLANTA. They urge Americans to serve on the KING Holiday and direct them to www.MLKDay.gov to find local volunteer opportunities.