You Ask -- We Get Answers
January 14, 2009 at 6:09 AM (PT)
ALL ACCESS ran a story MONDAY (NET NEWS 1/12), regarding FORD's new SYNC system. The technology, which was co-developed with MICROSOFT, allows nearly seamless use of portable media players like the iPOD and mobile phones while behind the wheel via voice activation.
From that report, J/RCA MUSIC GROUP VP/Top 40 DAVID DYER asked,"will people be able to download music in the new system? That's where our future is."
So we asked FORD MOTOR COMPANY Communications Manager ALAN HALL, who responded, "The answer to that question is 'stay tuned,' as the SYNC platform evolves there will be more and more capability available. The great thing about SYNC is that it is a software platform that communicates with the devices that you own, including your MP3 player through USB connection and cell phone by Bluetooth, therefore we can leverage the power of those two devices to bring in new services into the car. For instance, there are several cell phones with services that allow you to download music directly onto the phone. With SYNC, through the Bluetooth Streaming Audio connection, a customer can play that downloaded music in the car. And, further down the road, being that SYNC is software, an application could be developed to take direct, voice-controlled command of your phone's capability to download music. So, the capability isn't completely here yet, but with the SYNC platform, the opportunities for innovation are endless."