Report: UMG To Partner With Kyte
January 16, 2009 at 5:16 AM (PT)
UNIVERSAL MUSIC GROUP continues to bolster its Internet profile via digital video, reports CNET. The largest of the four biggest recording companies is expected to announce TODAY (1/16) an agreement with KYTE, the video-streaming startup. Under the terms of the deal, KYTE is to provide the mobile and online platform for the label's artist, including 50 CENT, ALL AMERICAN REJECTS, LIL WAYNE and LADY GAGA. Financial terms of the deal were not released.
TED MICO, the digital chief for INTERSCOPE GEFFEN A&M, says KYTE's live-video streaming has impressed nearly everyone in the music industry. The service enables artists to shoot and distribute live video to fans from their dressing rooms, their limousines or even from the stage. This isn't meant to be the glossy, heavily-produced video productions that are often seen in rock videos.
"KYTE offered artists and fans a fantastic value proposition," MICO said. "If you like the big budget stuff, this is really zero budget, but just as engaging in its own way because it has that immediacy and authenticity. We've waited a long time for technology that delivers on that and I think the KYTE platform does."