Glassberg Named VP/Classified & Telesales For Tribune Interactive
January 19, 2009 at 2:12 PM (PT)
TRIBUNE INTERACTIVE has appointed ELLEN GLASSBERG VP/Classified and Telesales Business Development. Also appointed, effective immediately, were KURT MUELLER as TI’s Sr. Director/Classified Advertising and business development, and MICHAEL LIU as Sr. Director/Classified Strategy and Operations.
GLASSBERG was responsible for the sales and development of all classified advertising and for leading telesales efforts across the company. She was formerly Dir./Recruitment and Call Center Sales for the CHICAGO TRIBUNE MEDIA GROUP and has been with the CHICAGO TRIBUNE since October 2000.
"Winning in classifieds is critical to TRIBUNE’s success; it is one of our largest advertising categories, and ELLEN is the right person to lead our efforts in this very competitive area," EVP/Inside Sales CAROLYN GILBERT said. "ELLEN’s combination of intelligence, expertise and experience are unsurpassed in the industry. We have every confidence in ELLEN and we'll throw every available resource behind her and her team."
"So-called ‘traditional’ classifieds don't exist anymore and seekers of this information are turning to new media and new forms of interaction to get it," GLASSBERG said. "To grow and keep our shoppers, seekers, and users we need to continuously deliver results through our online, mobile, print and broadcast products. The growth potential for digital classifieds is huge.”