CFRB Promotes With Prostitutes
January 22, 2009 at 5:06 AM (PT)
ASTRAL MEDIA Talk CFRB-A/TORONTO does it again with a guerilla advertising campaign that hired prostitutes to hold signs reading "Should prostitution be legal? We need to talk" accompanied by the station's logo.
The controversial stunt, similar to the campaign last FALL involving homeless people with signs asking "Should panhandling be illegal?," was devised by the station's ad agency, ZIG, and the NATIONAL POST reports that the station will next hand out hand sanitizer with the question "Does the flu shot really work?" and will emblazon ashtrays with "Should smokers be denied healthcare?"