Clear Channel Switches Social Media Focus
January 28, 2009 at 1:11 PM (PT)
ALL ACCESS has heard that CLEAR CHANNEL is going to begin a shift away from their station website social pages, effective in early FEBRUARY.
The prevailing theory is that the return on the investment of time to maintain them wasn't panning out.
Meanwhile, watch for the company to spotlight its properties further -- the personalities are already there -- within existing social media networks like MYSPACE, FACEBOOK, et al. You can see NEW! and STRIPPED pages on FACEBOOK already.