Arrrr... Pirate Forces Orlando Book Reissue
January 29, 2009 at 7:08 AM (PT)
ARBITRON will reissue the FALL book for ORLANDO due to three in-tab diaries attributed to "an unlicensed station" on MONDAY, FEBRUARY 2nd.
The listening was initially attributed to BLACK CROW Classic Hits WHOG (HOG 95.7)/DAYTONA BEACH. However, it turns out the diarykeepers didn’t mean THE HOG -- they were, in fact listening to a pirate station located in ORLANDO, rather than the out-of-market station.
Revised FALL 2008 Maximi$er, Media Professional, Tapscan, and quarterly Arbitrends estimates will be available for download on FEBRUARY 2nd at 10a ET as well. A revised Summary Data Set will also release on FEBRUARY 2nd to third-party processors and other original recipients.