Entercom And Carter Subaru Join Forces In 2009
January 29, 2009 at 1:25 PM (PT)
ENTERCOM's AAA KMTT (103.7)/SEATTLE-TACOMA, WA announced the sponsorship of CARTER SUBARU for the 'MOUNTAIN MUSIC LOUNGE' 2009, an annual concert series from country's leading artists.
Last year ENTERCOM and SUBARU joined together for the 'CARTER SUBARU, ON THE ROAD TO CARBON NEUTRAL', where the duo aimed at addressing the issues on climate change. For every car test driven a tree would be planted along the MOUNTAINS TO SANDS GREENWAY; for every car purchased three trees would be planted. This campaign used audio, visual and experiential features to captivate audiences . Due to the success of this campaign, ENTERCOM and SUBARU decided to join forces again.
"This second pairing of CARTER SUBARU and ENTERCOM is a perfect fit, " Pres. of NATIONAD COMMUNICATIONS DANNY LEVINE said. "Given SUBARU's long-standing commitment to environmental awareness--and as the first auto plan in the US to achieve zero landfill status--it's only natural for the company to continue its engagement with an equally passionate radio partner, one that consistently delivers results."
"We are extremely excited to partner with CARTER SUBARU for the 2009 'MOUNTAIN MUSIC LOUNGE' series," VP/MARKET MANAGER JERRY McKENNA said. "Based on the overwhelming success of our first collaboration, we knew ours would be a long-lasting and mutually rewarding relationship."
'THE CARTER SUBARU MOUNTAIN MUSIC LOUNGE' will showcase 75 artists throughout the year along with the 'ON THE MOUNTAIN, VOLUME 15' premier annual CD. For more details check out ENTERCOM's website here.