CBS Launches Moneywatch.com
January 30, 2009 at 5:02 AM (PT)
CBS CORPORATION is launching a cross-platform personal finance property, MONEYWATCH.COM, that will involve radio as well as TV and online elements. Former MONEY MAGAZINE Managing Editor ERIC SCHURENBERG is overseeing the project as Editorial Director.
The new brand, which the network calls an extension of CBS INTERACTIVE's BNET business news site, will serve as CBS' personal finance property and will offer editorial experts for CBS RADIO stations along with CBS NEWS' THE EARLY SHOW and the CBS EVENING NEWS WITH KATIE COURIC.
"Many people are still in shock because of recent financial events, and as a result they have a strong desire to become actively engaged in all facets of their finances," said SVP/GM GREG MASON. "MONEYWATCH.COM will stand out for its relentless focus on helping people determine what they can believe these days and what they need to do now to manage their finances and take control. The site is a logical extension to the business-focused content on BNET, and as part of CBS, we have the opportunity to bring our unique brand of personal money advice to a massive audience."
"MONEYWATCH.COM fills a need at CBS for a trusted brand around personal finance and we look forward to working with the team to incorporate the MONEYWATCH.COM content and editorial experts into our programming to bring critical and useful financial advice to our viewers," said CBS NEWS AND SPORTS Pres. SEAN MCMANUS.
"The penalty for not knowing what do with your money has never been higher," added SCHURENBERG. "MONEYWATCH.COM's editorial mission is to help you build and preserve wealth from the day you earn your first paycheck to the day you spend your last dime -- or leave your heirs as millionaires. The process begins with smart decisions about your most important asset -- your earning power -- and moves on through a lifetime of crucial choices about saving and spending, investing and planning for retirement."