WILT Becomes 'Sunny 104.5'
February 2, 2009 at 12:11 PM (PT)
This morning (2/2), from 6-10:45a CAPITOL BROADCASTING Adult Hits WILT (104.5 WILL-FM)/WILMINGTON, NC began playing a continuous loop of THE BEATLES song "Here Comes The Sun," before relaunching as "SUNNY 104.5, WILMINGTON's BEST MIX WHILE YOU WORK."
The station began playing "5,000 SONGS IN A ROW" with non-stop commercial-free, DJ-free music. SUNNY 104.5 will focus on AC hits ranging from the late 1970’s to today featuring artists such as ELTON JOHN, MADONNA, THE EAGLES, KELLY CLARKSON, CHICAGO, BILLY JOEL, CHRISTINA AGUILERA, JOURNEY, HALL & OATES, SUGAR RAY, and SHERYL CROW among others.
The move comes after SUNRISE BROADCASTING received FCC approval to purchase the cluster from NEXT MEDIA in NOVEMBER 2008. In addition to WILL, SUNRISE also takes over Rhythmic Oldies WKXB (JAMMIN' 99.9), Top 40 WAZO (Z-107.5), Alternative WSFM (SURF 98.3), Spanish WLGD (LA GRAN D 98.7), and ESPN Sports/Talk WMGD-A (630).
Long-time market veteran personalities CRAIG THOMAS and SHEILA BROTHERS of crosstown CUMULUS Hot AC WGNI (102.7 FM) have been named for mornings. The morning team will also host a morning show weekdays from 6-7a that will be simulcast on sister CBS-TV affiliate WILM-TV cutting the WRAL-TV morning news feed from RALEIGH one hour short.
In addition to THOMAS and BROTHERS, former WRQR (ROCK 104.5) PD CHRISTINE MARTINEZ returns for middays from 10-3, and WAZO (Z-107.5) midday personality MARK JACOBS takes on PD/afternoon drive duties from 3-7p. He is replaced by middays by WILT morning personality AMY MILLER who will now be known on the air as "AMY LICIOUS." Look for the new SUNNY 104.5 on-air staff to begin on MONDAY (2/16).
According to GM DAVID PATELLA, "We at SUNRISE BROADCASTING are proud and excited to be able to bring to the WILMINGTON community THE NEW SUNNY 104.5. This new station has been designed to bring a fresh sound along with a lineup of personalities who are well known and respected. The NEW SUNNY 104.5 is going to be the voice of optimism. We are dedicating our efforts towards the families and community of WILMINGTON with a sound that will inform, entertain, and inspire. There is a new family in WILMINGTON and you can find us on THE NEW SUNNY 104.5."
OM DAN BINDER tells ALL ACCESS, "I am thrilled to be able to serve the community by providing a radio station for the community with the most recognizable personalities in WILMINGTON."