WMG Partners With Destiny Media
February 2, 2009 at 12:52 PM (PT)
WARNER MUSIC GROUP and DESTINY MEDIA have entered into an agreement to distribute promotional audio and video content from WMG’s roster of artists using DESTINY MEDIA’s PLAY MPE digital media distribution service. Effective immediately, WMG will work with DESTINY MEDIA to deliver selected content for pre-release distribution to radio stations, retailers, journalists and other business partners.
"We are very pleased that WARNER MUSIC GROUP has chosen the global network PLAY MPE to securely deliver pre-release music and video. PLAY MPE will allow WARNER to streamline this business processes, reduce costs, and to securely deliver superior quality music instantly to customers around the world," said CEO STEVE VESTERGAARD.
"Given DESTINY MEDIA’s reach and the size of its distribution network, we are looking forward to working with them on delivering our content securely over their PLAY MPE system while offering our partners a more powerful and customized method of experiencing our music," said WEA VP/Digital Operations and Engineering PAT KRAUS.