KDKA Sells Studio Naming Rights
February 3, 2009 at 6:35 AM (PT)
CBS RADIO Talk KDKA-A/PITTSBURGH has sold naming rights to its GATEWAY CENTER studios to LEXUS OF NORTH HILLS, effective MARCH 1st. The dealer will be mentioned in the station's hourly I.D. as part of the sponsorship.
"This is an integrated marketing plan with many facets, from customized charity events to online campaigns that build brand awareness, to the on-air ownership of the studios that’s never been heard before at KDKA," said CBS RADIO PITTSBURGH Dir./Sales MICHAEL SPACC. "We are obviously thrilled to be able to put this partnership together with a brand as strong as LEXUS OF NORTH HILLS. These types of sponsor relationships will be the core of our business as we move forward and develop marketing campaigns that allow advertisers to become part of the fabric of our radio stations."
"We are excited to enter into this partnership with KDKA," said LEXUS OF NORTH HILLS VP/GM KEVIN MULLEN. "KDKA has a long-standing tradition of excellence and innovation and is known as a PITTSBURGH icon –- all attributes that LEXUS OF NORTH HILLS attempts to epitomize. We are honored to be partnered with this venerable institution."