Classic Hits Returns To Columbus - 'Mix 107.9' Becomes WVMX
February 3, 2009 at 11:01 AM (PT)
SAGA COMMUNICATIONS/COLUMBUS, OH has brought Classic Hits back to the market by splitting up their Smooth Jazz simulcast. Smooth Jazz continues at WJZA (103.5), while WJZK becomes WODB "BIG HITS 104.3."
SAGA’s new "MIX 107.9" has been assigned the call letters WVMX after the company flipped that frequency from Classic Hits to Hot AC early last week. (NET NEWS 1/27),
TONY FLORENTINO assumes OM/PD duties for the entire cluster including WSNY (SUNNY 95). He tells ALL ACCESS, "The fact that we were able to respond to market changes so quickly is a testament to the incredible staff we have here at SAGA/COLUMBUS. The repositioning of these brands presents a terrific opportunity for our clients and our listeners."