Triton Digital Teams Up With McVay New Media
February 4, 2009 at 1:21 PM (PT)
TRITON DIGITAL has announced its partnership with MCVAY NEW MEDIA, a leading interactive consultancy. MCVAY NEW MEDIA offers digital consultation and activation to media companies on developing digital audience and revenue. The new partnership includes offering the MCVAY digital services to broadcasters for either cash or barter allowing broadcasters flexibility in funding the build-out of their digital business.
MCVAY NEW MEDIA will now offer training services and consultation on developing audience and revenue using the Triton Digital suite of applications. TRITON DIGITAL’s solution set encompasses a complete portfolio of interactive products and services, which feature website development, streaming, loyalty marketing, video content, analytics and ad serving brand extension channels, text messaging, music discovery and a variety of other services. Cornerstones of MCVAY NEW MEDIA’s consulting service include sales training and online webinars for interactive producers and sellers, strategic guidance on content and sales development, and in-person local client seminars.
"TRITON DIGITAL MEDIA is uniquely outfitted to empower broadcasters with best of breed technology and support," MCVAY NEW MEDIA Pres. DANIEL ANSTANDIG said. "MCVAY NEW MEDIA’s partnership will bring training and consultation services together with Triton’s technology to offer high-impact business growth services to radio."
"In order to succeed, stations need a completely integrated platform that drives audience engagement and significant digital revenue," added TRITON MEDIA COO MIKE AGOVINO. "Our partnership with MCVAY NEW MEDIA further underscores our commitment to grow digital business for our clients. MCVAY NEW MEDIA offers the tools and training needed to educate, activate, drive audience and monetize.”