Greenwald Upped To Chairman/COO At Atlantic
February 5, 2009 at 7:52 AM (PT)
ATLANTIC RECORDS GROUP Chairman/CEO CRAIG KALLMAN has promoted JULIE GREENWALD to Chairman/Chief Operating Officer.
The two executives will expand their successful partnership that, among other achievements, has seen ATLANTIC reach the industry’s No. 1 label position in the U.S. in 2008 based on strong performances from KID ROCK, T.I., JASON MRAZ, PLIES, LUPE FIASCO and the soundtrack to the film TWILIGHT. In addition to ATLANTIC’s artist successes, a NOVEMBER 2008 NEW YORK TIMES story credited KALLMAN and GREENWALD’s progressive digital strategies for ATLANTIC RECORDS becoming the first major label to achieve more than 50% of U.S. recorded music sales from digital products. Since 2004, GREENWALD has served as President of the ATLANTIC RECORDS GROUP.
WMG Vice Chairman and Chairman/CEO, Recorded Music -- Americas and the U.K. LYOR COHEN said, "Five years ago I tasked CRAIG and JULIE with the challenge of completely reshaping ATLANTIC into a music company built for the digital age. Not only did they rise to the occasion, but in just a few years ATLANTIC achieved a level of success it had not seen in decades. Most importantly, throughout the rebuilding process, they never lost sight of our core mission: signing and developing magnificent artists. With CRAIG’s brilliant A&R vision and tireless entrepreneurial spirit and JULIE’s thoughtful, cutting-edge approach to artist development, we are fortunate to have one of the preeminent executive teams in today’s music business. I congratulate JULIE on this much-deserved promotion."
KALLMAN said, "This promotion recognizes that JULIE has become my true partner. Her innovative management strategies and marketing brilliance combined with her incredible passion for our artists make her one of the most talented executives I’ve ever encountered. I’m thrilled we can lead ATLANTIC together, and look forward to many more years of creative success."
GREENWALD added, "I'm really proud of the company CRAIG and I have built. I'm inspired every day to be working alongside the most dedicated staff and to have such a rich and diverse roster of talented artists. I'm confident we will continue to flourish within the house that AHMET built."