ANA Backs PPM
January 24, 2006 at 5:41 PM (PT)
MEDIAWEEK reports that THE RADIO ADVERTISING COMMITTEE of the ASSOCIATION OF NATIONAL ADVERTISERS (ANA) sent a letter to its members on TUESDAY (1/24) in support of ARBITRON's PORTABLE PEOPLE METER (PPM).
The letter stated, "For radio, the PPM provides substantial methodological improvements over the inferior and outdated diary system curently in place. While PPM in its current state may still have room for improvements, it is a significant step forward with measurement technology that offers a solid foundation for further refinements to build upon."