AT&T's Cathy Coughlin To Address RAB 2009 Attendees'
February 13, 2009 at 11:52 AM (PT)
AT&T Sr. EVP and Global Marketing Officer CATHY COUGHLIN will deliver the advertiser keynote on the closing day of RAB 2009. COUGHLIN oversees brand strategy, advertising corporate communications, events and sponsorships worldwide. This speech will conclude the three-day conference including a roster of national marketer panelists telecommunications, automotive retail, restaurant and beverage categories.
COUGHLIN will explain how to successfully build a brand despite of the current economic environment. "I am looking forward to the opportunity to speak to the RADIO industry," she said. "Now, more than ever, we need to ensure we're connecting with consumers in the most meaningful ways."
"We are thrilled to have CATHY join this year's already incredible program and share her proven advertising and media strategies with our attendee," RAB Pres./CEO JEFF HALEY said. "As the largest telecommunications company in the world, AT&T has utilized RADIO's vast consumer reach and ranked among the top radio advertisers in 2008."