Branson, MacKenzie Plan To Bid In U.K. License Auctions
February 16, 2009 at 5:24 AM (PT)
RICHARD BRANSON and KELVIN MACKENZIE are both planning to bid on the three U.K. national radio licenses OFCOM will be auctioning off in 2011 and 2012, reports the TIMES OF LONDON. OFCOM is required by law to sell the licenses currently held by TALKSPORT, ABSOLUTE RADIO, and CLASSIC FM to the highest bidder. The CLASSIC FM license is the first to be offered, in 2011. The incumbents will have the option to continue on digital radio if they lose the bidding for analog licenses.
BRANSON sold what is now ABSOLUTE RADIO several years ago and intends to bring the VIRGIN RADIO brand back to the U.K. dial. MACKENZIE's THE WIRELESS GROUP owned TALKSPORT (originally TALKRADIO U.K.) before selling it to UTV.