WIZM Starts Early On April Fool's
February 17, 2009 at 10:32 AM (PT)
MIDWEST FAMILY BROADCASTING Top 40 WIZM/LA CROSSE, WI morning duo PAT & AJ pulled a fast one on the city by announcing that it was "DTV Day." Starting at 6a, the two warned listeners not only about the impending switch to DTV, but the much overlooked switch to HD Radio!
They then told listeners to check the back of their radio for a switch that would enable it to receive that station, and to visit local electronic stores for HD Radio convertor boxes. They kept the stunt going to until the 'time of the switch' 10a CT-- when listeners could only hear 30 seconds of 'white noise static' ...before the two revealed the scam.
Did the stunt work? Several retailers, including local BEST BUY and RADIO SHACK outlets, contacted the station to see why they were being flooded with consumers looking for a new radio. One listener had their husband take apart their car stereo to look for the switch."