710 ESPN/L.A. Expands Local 'Mason & Ireland'
February 17, 2009 at 1:38 PM (PT)
ESPN Sports KSPN-A (710 ESPN)/LOS ANGELES is adding an hour to local middayers STEVE MASON and JOHN IRELAND's show, expanding the shift to 11a-3p starting MARCH 16th. The show moves from 1-4p, with afternooners DAVE DENHOLM and BRIAN LONG now going 3-7p.
PD LARRY GIFFORD said, "The decision was made based on many factors including the popularity of MASON & IRELAND, recent changes in the marketplace, some shifting of network talent, the move to new studios at LA LIVE, and the recent acquisition of the LAKERS play-by-play rights beginning in the Fall." The station's new studios, across the street from STAPLES CENTER in downtown LOS ANGELES at the new ESPN WEST production facility, will open on MARCH 2nd.