ESPN Radio O&Os Choose ABC Regional Sports & Entertainment Sales
February 18, 2009 at 8:27 AM (PT)
ESPN RADIO's five owned-and-operated stations have chosen ABC REGIONAL SPORTS & ENTERTAINMENT SALES as national sales representative. The stations include WEPN-A (1050 ESPN)/NEW YORK , (KSPN-A (710 ESPN)/LOS ANGELES, WMVP-A (ESPN 1000)/CHICAGO, KESN (103.3 ESPN)/DALLAS and WEAE-A (1250 ESPN)/PITTSBURGH.
ESPN RADIO SVP/Regional Radio Mgr. TIM MCCARTHY said,"ABC NATIONAL TELEVISION SALES' far-reaching advertiser contacts and innovative sales strategies, as well as the unique synergies of our ESPN and ABC relationship, make ABC REGIONAL SPORTS & ENTERTAINMENT SALES ideally suited to provide highly attractive sponsorship packages for these five ESPN RADIO stations."
ABC NATIONAL TELEVISION SALES President JOHN WATKINS said,"Working closely with the stations and the network, we see tremendous opportunities ahead to build upon the power of the ESPN RADIO brand and the outstanding advertising opportunities already available at these premiere sports radio outlets."
ABC REGIONAL SPORTS & ENTERTAINMENT SALES VP/GSM GERALD GRIFFIN said, "By combining ESPN’s unmatched programming quality, the continued growth of ESPN RADIO's audiences in these five cities and the integrated marketing elements that we will have access to, ABC REGIONAL SPORTS & ENTERTAINMENT SALES now brings even more value to its regional sports advertisers."
ESPN RADIO O&O Dir./Sales GREG SUNKEL added, "Stations today can no longer rely on transactional sales alone to meet their national sales goals. ABC REGIONAL SPORTS & ENTERTAINMENT SALES provides us with the qualities needed to be successful in this new environment. Its proven track record of generating new business by utilizing its solid relationships with agencies and clients, along with its ability to properly represent the unique assets offered by the ESPN owned stations, makes ABC REGIONAL SPORTS & ENTERTAINMENT SALES a perfect partner. Together, we look forward to offering creative solutions that will help meet client needs."