WPAT Aims For The Heart
February 18, 2009 at 10:52 AM (PT)
SBS Spanish Contemporary WPAT (93.1 AMOR)/NEW YORK has joined forces with the AMERICAN HEART ASSOCIATION and the hit Broadway show "In the Heights” in spreading awareness about heart disease to NEW YORK CITY-based Hispanics by participating in the PR campaign, Hearts in the Heights, a small initiative of the "Go Red Corazón" movement.
WPAT will provide feature interviews of cast members from "In the Heights" during the "Amor Temprano en La Mañana" morning show. Hosts REYIS LORA, CLAUDIA MORALES and HUGO EL GORDO will encourage the audience to live a healthy-hearty life. inform them about the "Go Red Corazón" movement -- and give away free tickets to "In the Heights."
"We at WPAT FM (93.1 AMOR) are honored and proud to be part of such an important event aimed at improving the lifestyle of the Hispanic community," SBS VP/Market Manager-New York Frank Flores said. "'Hearts in Heights’ is just the beginning of our involvement with many of the future programs from the ‘Go Red Corazón’ movement to help encourage people to live a heart-healthy life in our community."