MediaCom Commits To Arbitron PPM
January 25, 2006 at 9:27 AM (PT)
MEDIACOM is the latest ad agency to sign up with ARBITRON's PORTABLE PEOPLE METER (PPM). ARBITRON says this agreement was reached separately from the previously announced WPP contract for PPM services. MEDIACOM represents VOLKSWAGEN, WARNER BROS., SHELL, JETBLUE, CENDANT, and DIAGEO.
MEDIACOM U.S. and Chief Global Buying Officer JON MANDEL commented, "The PORTABLE PEOPLE METER will give radio the visibility it desperately needs among advertisers who are focused on all things electronic and digital.. “Electronic measurement and credibility go hand in hand with the Arbitron Portable People Meter.”
"ARBITRON has been working hard to sign agreements with agencies so that they will be ready to accept PPM estimates as the currency of radio advertising transactions," said ARBITRON President, Sales & Marketing PIERRE BOUVARD. "As we get closer to a decision regarding the deployment of the PPM in the U.S. media marketplace, broadcasters won’t have to worry whether the biggest national and regional ad agencies are willing to transact business using PPM audience data."