Coleman To Present Study Of PPM Impact On Spoken Word Formats
February 20, 2009 at 12:20 PM (PT)
COLEMAN INSIGHTS will be releasing the latest in its series of "Mapping the DNA of PPM" studies at a presentation at the R&R Talk Radio Seminar in LOS ANGELES on MARCH 13rd. "Beyond the Rhetoric: The Truth About the PPM Performances of Spoken Word Formats" will discuss the impact of the PPM on different types of spoken word formats.
"A lot of people have been speculating about how different formats will fare under PPM measurement based on anecdotal and incomplete information,” said COLEMAN INSIGHTS Chairman/CEO JON COLEMAN. "For the first time, we will share findings based on detailed categorization of spoken word-formatted stations and a comprehensive analysis of ratings data."
A report summarizing the study’s findings will be available at www.ColemanInsights.com upon conclusion of the presentation.