WRXP Will Play Non-Stop U2
February 25, 2009 at 9:12 AM (PT)
EMMIS Alternative WRXP (101.9 RXP)/NEW YORK will switch to "U2’s DAY" next TUESDAY, MARCH 3rd featuring music from the band’s lengthy catalogue, as well as rare live tracks, interviews and more in celebration of the band's new album "No Line On The Horizon," which arrives at retail on the same day.
"The idea started organically this past weekend as we were playing tracks every hour from the new U2 CD," notes WRXP PD LESLIE FRAM. "One of our jocks, RICH RUSSO, mentioned how great it would be if we devoted an entire day to U2 and at that moment, MATT PINFIELD and I thought ‘what a brilliant idea ... the only way to honor an iconic band like U2 is to devote an entire day to their music!"
Director of Marketing BRIAN D’AURELIO added, "It’s going to be mandatory for our sales staff to wear BONO glasses all day, even if it is cloudy!"
‘U2'S DAY’ will conclude at 11:30p, just as U2 is set to perform the second of five straight nights on LATE NIGHT WITH DAVID LETTERMAN.