Wizzard Media Signs Agreement With Ando Media, LLC
February 25, 2009 at 2:52 PM (PT)
WIZZARD MEDIA announced an agreement signed with ANDO MEDIA, LLC, which will produce non-intrusive automated audio advertising campaigns on WIZZARD's podcast network. ANDO MEDIA has around 5,000 radio station clients nationwide, which includes 46 of the top-50 broadcasters.
"Podcast audiences comprise the smartest, most product-aware consumer demographic in the world, with most downloads passing through APPLES iTUNES service," WIZZARD CEO CHRIS SPENCER said. "We're excited to work with ANDO MEDIA and their ad partners to target specific products to the right buyers."
"As measurable impressions become even more important for brands, podcasts become an effective way to reach an engaged and savvy consumer via online audio. These consumers have already 'raised their hands' for the content by subscribing to podcasts and are accepting of advertising that is entertaining and engaging," ANDO EVP MEDIA PAUL KRASINSKI said. "Our goal is to help WIZZARD monetize their incredible network, yet maintain listener loyalty through ad relevance."
For more details or to check out ANDO MEDIA, click here.