Arbitron Urban PD Clinic Sets Attendance Record
March 2, 2009 at 5:29 AM (PT)
The 9th Annual ARBITRON URBAN PD CLINIC broke an attendance record . According to JULIAN DAVIS, ARBITRON's DIRECTOR of URBAN OUTREACH, they registered over 90 participants this year. An in-house survey taken among the attendees, further showed that many paid part or all of their own expenses. The conference was held at ARBITRON world headquarters in COLUMBIA, MARYLAND.
This year's URBAN PD CLINIC featured a number of individual sessions designed to bring the attendees up-to-date on changes in the marketplace and provided a look at some of the projects and improvements ARBITRON is working on for the future.
Among the highlights of the conference were a panel on PPM panel relations that answered the question, "How do panelists really feel about PPM?" ARBITRON's RICH SHEFFER took a look at PDA on the web. KEN SPELLMAN offered a look at G-Selector and the future interface with audience reaction and PPM.
RADIO ONE VP/Programming JAY STEVENS substituted for RADIO ONE Pres. BARRY MAYO, who was unable to attend, due to an illness in his immediate family. JAY offered hope, encouragement and a spiritual lift despite these tough times. ARBITRON's DR. ED COHEN presented an update on 2009 diary Improvements with a focus on cell-phone implementation. RESEARCH CONCEPTS consultant JAY KRAKOWITZ and ALL ACCESS' JERRY BOULDING participated in an open discussion on future programming strategies.