March 3, 2009 at 5:15 AM (PT)
MEDIA COMMERCE SYSTEMS has launched STANDBUYMEDIA, a web-based application that connects remnant ad buyers and sellers directly. Remnant advertising sales are time sensitive and the online applications enable qualified buyers to quickly identify, make offers and purchase advertising avails that meet their requirements.
"STANDBUYMEDIA is a complete platform that directly connects agencies and stations and it is very different from all the other electronic services that have emerged over the last few years," said MCS Chairman JOE FABIANO. "The benefits of STANDBUYMEDIA are that agencies can search for stations meeting the specific demographic requirements of their advertisers and stations don’t have to surrender control of their inventory or rates to a radio automation system or an online auction."
STANDBUYMEDIA for Radio is the first of the MEDIA COMMERCE SYSTEMS products to launch. Other platforms and applications for remnant advertising as well as traditional media will be coming soon.