RAB Wants Radio To Get 'Efficient'
March 2, 2009 at 8:43 AM (PT)
The RAB is encouraging radio stations to join the Energy Efficiency Exclusive PSA Campaign that uses the power of local radio to inspire listeners. The campaign will support the Ad Council's and the U.S. Department of Energy's new "What's Your Excuse?" PSAs.
"Our energy efficiency campaign with the U.S. Department of Energy has been successful in educating Americans about energy efficiency but far too many people are still unaware of how they can save energy," said Ad Council Pres./CEO PEGGY CONLON. "This new compelling creative, and the media's ongoing support of this critical campaign, will continue to make a difference in our country's overall energy consumption and the environment."
Radio stations are encouraged to visit www.rab.com to download the PSAs, promotion details, scripts, website links and educational facts on energy efficiency.