Kelly Offers Callout On All Straight Barter Basis
March 2, 2009 at 9:56 AM (PT)
KELLY MUSIC RESEARCH has unveiled the first Local Callout research program available to radio on a 100% straight barter basis. KELLY will offer the 20/20 Callout music testing service to radio stations for as little as two minutes a day.
The move is in response to the current economic climate, which has forced many programmers with entering the SPRING Book without callout music research. "We've offered partial barter Callout and Library Research since 2002, but this is an extraordinary economic climate," VP/GM PAUL KELLY said. "We've been deluged with requests from Radio to develop an affordable local callout research program for 100% barter. Based on results from our beta test stations, 20/20 Callout is an excellent fit ... [It] may use broader sample specifications than some PDs are accustomed to, but compared to driving blind, this is a very good solution."
KELLY MUSIC RESEARCH also offers custom local callout and library testing programs for cash and barter. For more information, visit http://www.kellymusic.com, or call PAUL KELLY at (610) 446-0318.