Emmis Ups Jill Strada To WRKS PD
March 2, 2009 at 11:17 AM (PT)
EMMIS RADIO has promoted Top 40/ Rhythmic WQHT (Hot 97)/NEW YORK APD/MD JILL STRADA to PD for Urban AC sister WRKS (98.7 KISS FM). Before working at EMIS/NEW YORK, STRADA was PD for COX RADIO Top 40/Rhythmic WPYO/ORLANDO
"I am thrilled to announce the appointment of JILL STRADA to PD of KISS FM." EMMIS/NEW YORK Market Manager ALEX CAMERON said. "JILL will provide programming expertise, leadership and her positive energy to bring focus to this heritage property in our market that so genuinely represents the voice, music, interests and issues of its community."
"I am excited to take on the position of PD of the legendary 98.7 KISS FM, NEW YORK’s premiere heritage radio station with a talented and passionate team who are ready to raise the bar in this new PPM world!" STRADA said. "Under my leadership we will continue Kiss FM's long standing commitment to excellence and will focus on taking the station to new heights!"
EBRO DARDEN, who previously oversaw KISS programming along with his duties at HOT 97, will remain PD of the station.
"In an era of cost-cutting and down sizing we will not dilute what it takes to win and that comes down to pure focus," CAMERON added. "While our programming teams will work together on behalf of the cluster, this move aligns us to nurture and respect each product uniquely as they deserve to maximize their impact and contributions on behalf of their large community of fans and advertisers. Both EBRO and JILL have significant individual talent and I want to make sure we apply that full potential concentrated against each brand. EBRO did EMMIS a great service in identifying and recruiting JILL to EMMIS and his passion in the hip-hop arena is authentic and unmatched."