Talk Planned For New Green Bay FM
March 4, 2009 at 5:24 AM (PT)
MIDWEST COMMUNICATIONS will install a Talk format on its new FM signal, WTRW-F/TWO RIVERS, WI, serving GREEN BAY, reports the GREEN BAY PRESS GAZETTE's WARREN GERDS. MIDWEST operates Talk WTAQ-A in the market, and MIDWEST Pres./CEO DUKE WRIGHT tells GERDS that the plan for the new station, purchased from RANDY MICHAELS' RADIOACTIVE LLC for $1.725 million, "is to have the station operate 24 hours daily with a News/Talk format."
WTRW, which briefly signed on for tests last year and holds a construction permit to move its city of license to GLENMORE, WI, will operate with 6,000 watts at 97.1 FM from the market's primary antenna farm near DE PERE, WI.