BIA Sets 'Winning Media Strategies' Conference
March 4, 2009 at 6:54 AM (PT)
BIA ADVISORY SERVICES has created "Winning Media Strategies," a conference that is assembling a team of leading experts to discuss critical issues for broadcasters, newspaper companies and cable operators, as well as for all those involved in the long-term viability of these sectors. The three-day program will be held MAY 20th-22nd, at the MARRIOTT WARDMAN PARK HOTEL in WASHINGTON, D.C.
"In this economy, expense cutting is necessary, but if traditional media companies are to mitigate their revenue decline and position themselves for growth upon the economic recovery, they must accelerate their transformative process," said BIAFN CEO/Pres. TOM BUONO. "To do this, they must understand the changes under way, the impacts on advertisers, the innovative strategies that are working for media companies, and the partners that can help them achieve their goals. We have designed topical panels with this in mind and will be bringing in the best speakers to address these issues."
The conference program features more than 50 speakers representing key market segments, including broadcast and Internet media, mobile platforms, print media, government, academia, finance, lobbying companies, law firms, and trade associations. Attendees will learn from industry leaders and innovators, including keynote speakers ADAM CLAYTON POWELL III, Vice Provost/UNIVERSITY OF SOUTHERN CALIFORNIA; MARCI RYVICKER, VP/WACHOVIA; JEFF SMULYAN, CEO/EMMIS; MARK WALSH, CEO/GENIUSROCKET; and DICK WILEY, PARTNER/WILEY REIN.