CMA Releases Research Findings At CRS-40
March 5, 2009 at 12:54 PM (PT)
The CMA (COUNTRY MUSIC ASSOCIATION) released key findings from its 2008 COUNTRY MUSIC CONSUMER SEGMENTATION STUDY today (3/5) during CRS-40 (COUNTRY RADIO SEMINAR) at the NASHVILLE CONVENTION CENTER.
In what is being called the company's largest and most comprehensive study, the findings offered new insights into the Country radio listener and Country music consumer. The results came from a phase one sample of nearly 7,500 individuals, followed by a second callback sample of 1,850 and 10 focus groups from CHARLOTTE, CHICAGO and PHOENIX.
LEO BURNETT COMPANY and STARCOM MEDIAVEST GROUP conducted the study, and LEO BURNETT EVP/Director of Research Services CAROL FOLEY and former STARCOM EVP/Chief Consumer Officer JANA O'BRIEN presented the findings at today's CRS panel.
The CMA has now made the results available for viewing online by clicking here.