Battaglia, Frost Launch Company
March 5, 2009 at 3:33 PM (PT)
Christian radio veterans RENAISSANCE COMMUNICATIONS Pres. JOE BATTAGLIA and GOODRATINGS STRATEGIC SERVICES partner JOHN FROST announced the formation of the jointly owned BATTAGLIA-FROST CREATIVE PRODUCTIONS, INC.
The launch of their company comes on the heels of the announcement by the DON MOEN COMPANY (NET NEWS 2/25) to engage BATTAGLIA-FROST as executive producers of a new, three-hour weekly worship music program “DON MOEN & FRIENDS,” slated for a second quarter 2009 start date.
According to a joint statement by BATTAGLIA and FROST, the new company will introduce new communicators to Christian radio and will work to create programming elements and shows that are a level above what individual stations might be able to accomplish on their own.