Results Of National Country P1 Study 2009 Released
March 6, 2009 at 12:51 PM (PT)
COUNTRY RADIO BROADCASTERS and EDISON RESEARCH announced the results of their National Country P1 Study 2009 today at CRS-40 in NASHVILLE. The study polled more than 13,000 listeners online via email invitation from 18 country radio station databases nationwide, based on geographic and market size representation.
"The majority of the Country radio listeners we surveyed have profiles on one or more social networking sites. Status updates and other 'presence apps' are how listeners increasingly share their interests, videos and even new music that they like," says EDISON VP/Strategy and Marketing TOM WEBSTER. "Though Country radio is still the most widely cited means of discovering new Country music, radio stations must learn to embrace social networks and interact with their listeners wherever those conversations are happening."
Of those surveyed, 62% reported having a profile on at least one social networking site. FACEBOOK was the most popular site reported (42%). 27% of online audio listeners surveyed listened "at least a few times a week" to their favorite local country station on the Internet.