RAB Panel Probes Monetizing HD Radio
March 9, 2009 at 10:35 AM (PT)
The RAB has scheduled a "How to Make Money with HD Radio Technology" session at its conference, which will be held at the ROSEN SHINGLE CREEK RESORT in ORLANDO on TUESDAY, MARCH 17th at 2:15p. The industry leaders will explore the varied commercial models for new HD2 and HD3 channels, the robust data capability of the technology, real-time traffic sponsorships, ITUNES Tagging, spectrum leasing opportunities and more.
Discussing HD RADIO's monetizing potential will be CBS RADIO/CHICAGO head DAVE ROBBINS, EMMIS COMMUNICATIONS Chief Strategy Officer GREG LOEWEN; BRAD FUHR, formerly of PRIDE RADIO/CLEAR CHANNEL, KSHE and KSHE2/ST. LOUIS' GORDON ATKINS; and JIM ROBERTS from ESPN Radio and ESPN Radio HD.