WXRK To Go Top 40 On Wednesday At 5p
March 9, 2009 at 2:27 PM (PT)
It's official! CBS will flip Rocker WXRK to Top 40 on WEDNESDAY at 5p as 92.3 NOW-FM. KANYE WEST, BEYONCE, PINK, FLO-RIDA, AKON, KATY PERRY, and JUSTIN TIMBERLAKE will be among the core artists featured on 92.3 NOW FM when it debuts on-air, online (www.923now.com), and on a variety of mobile devices.
"For the first time in nearly 30 years, NEW YORK now has a choice for hit music," said CBS RADIO VP/Contemporarly Hit Radio DOM THEODORE who will direct the programming. "With 92.3 NOW FM, we’re breaking the mold of the traditional radio station and creating a pure multi-media companion for today’s music fans."
For the first time in nearly 30 years, New York now has a choice for hit music.
CBS RADIO/NEW YORK SVP/Market Mgr. DON BOULOUKOS, added, "Our assets in the country's No. 1 market include among them the best known brands in the business. From the most listened to news and sports stations in the country, to the classic sounds of WCBS-FM and the adult contemporary styling of FRESH 102.7, CBS RADIO offers something for everyone in the market ... including young adults who are using the radio to discover today’s most popular music as featured on 92.3 NOW FM."
The press release goes on to says that "92.3 NOW will also be a digital and mobile destination where audience members and fans alike can stay socially connected through a variety of applications, interactive features and networking opportunities.
"The NEW YORK centric 92.3 NOW FM website will be home to extensive entertainment news and artist coverage, including audio and video blogs created by the station’s network of bloggers -- outside contributors from the area; music videos; fan forums and access to exclusive programs and events. Audience members can also follow what’s happening at 92.3 NOW FM via MYSPACE, FACEBOOK and TWITTER, as well as interact with the station through text messaging, concerts and live events."
This move displaces the entire WXRK staff. Just moments before this announcement, ALL ACCESS has been monitoring CBS Rocker WXRK/NEW YORK morning duo OPIE of OPIE & ANTHONY's TWITTER page and it just flashed:
"It's official KROCK has just informed us that our services are no longer needed. #2 M18-49,#3 M25-54. This is really bad for our show, PERIOD!"
Even more details ... coming soon!