Colleges Mull New Music Royalty Structure
March 11, 2009 at 5:15 AM (PT)
The nonprofit group CHORUSS, one of the organizations promoting blanket licensing for the use of digital music, is meeting with higher-education officials to formulate a plan for the future of music on campus -- and its President, JIM GRIFFIN, said in a MARCH 3rd webinar that schools can no longer depend on technology or new laws to prevent illegal file sharing.
ESCHOOLNEWS.COM reports GRIFFIN, a longtime music industry consultant, spoke to educators who are concerned about the uncertain future of online music during an hour-long webinar hosted by the ed-tech advocacy group EDUCAUSE.
CHORUSS' concrete strategy won't be rolled out until FALL 2010 at the latest, GRIFFIN said, but he hinted at the approaches the company would take in negotiations with colleges and universities. GRIFFIN said higher education should not focus on legal P2P file sharing. Instead, he said, universities should consider "lower fees spread evenly across campus, like library or gym fees."
"We're clearly in a circumstance where it's become voluntary to pay for music products," said GRIFFIN, head of ONEHOUSE LLC, an organization that helps businesses and artists transition to a digital platform. "I think it's fair to say the business of music products has fallen and it just can't get up. For any civilized society, it has to become very, very concerned when it becomes voluntary to pay for the stuff of innovation, because those are the very things that drive civilized society, especially the one we live in."