Lex & Terry Launch Own iPhone App
March 11, 2009 at 10:21 AM (PT)
The LEX & TERRY MORNING RADIO NETWORK is about to become the first nationally syndicated morning radio show to launch its own specific iPHONE application. The "LEX & TERRY iPHONE App", now available at no cost from the APPLE iTUNES store, gives users access to the morning duo 24/7.
"In today's media you have to reach any means of consumption of your product possible. We may find out that the iPHONE app is THE major way we get listened to", LEX STALEY said, which was followed by co-host TERRY JAYMES adding, "We as a show have come such a long way. Now I can listen to the show at all times on my Walkman."
The application broadcasts audio 24/7 from the lexandterry.com website. It features the live 5-10a CT broadcast, with repeats of that day's show throughout the day. There are also airings of "Best Of" material and other programming featuring members of the staff.
"As a network we have worked hard to find new ways to expand the reach of the show," LEX & TERRY NETWORK Managing Dir. PETER WELPTON said. "LEX & TERRY were one of the first shows to podcast each day's entire show without commercial breaks for fans to download. The iPHONE application is just a natural extension of that desire to use new technology to our advantage."
The application was developed for LEX & TERRY by JACOBS MEDIA. "Once again, 'The Givers' come through for their listeners," JACOBS MEDIA Pres. FRED JACOBS said. "Every big personality in radio should be thinking about reaching listeners on new platforms, so high marks to LEX & TERRY for getting it done."