ABC Radio Networks Inks Sales, Marketing Deal With Radiolicious
March 11, 2009 at 4:19 PM (PT)
ABC RADIO NETWORKS and RADIOLICIOUS have announced today an exclusive sales and marketing agreement for RADIOLICIOUS’ smart phone application for streaming and interactive offerings like texting or direct e-mail to clients. The application is currently available for the iPHONE and iPOD TOUCH and will shortly be released for BLACKBERRY devices.
ABCRN will support affiliation efforts through targeted outreach to radio stations and will sell station inventory for the application that will be utilized on the station’s RADIOLICIOUS link and on-air. More than 100,000 users have downloaded the application to date with an average of more than 1,000 new downloads per week; over 600 stations use the service.
"This is an outstanding opportunity for us to enhance our digital business and grow our list of digitally integrated affiliates while also securing non-traditional revenue," said ABCRN VP/Affiliate Relations DAVE VAN DYKE. “Our company has been aggressively adding programming options and pursuing vehicles that appeal to a younger audience. This partnership provides us with a fantastic tool in reaching a rapidly growing segment of the population that is tech-driven and loves staying connected."
"Partnering with the team at ABC RADIO NETWORKS gives us instant talent and reach for ramping up our affiliation and sales efforts as we continue to grow," RADIOLICIOUS EVP/COO TJ LAMBERT said. "Making the right content available on the right devices is critical for radio in staying relevant with the younger audience. Our goal is to provide the most compelling content from around the world through our player."